How Does the Process Work?
Here’s how to apply to use the “PETA-Approved Vegan” logo:
- Complete the questionnaire and statement of assurance.
- Have your manufacturer(s) or supplier(s) complete a statement of assurance.
- The PETA Foundation will review your statements of assurance and questionnaire (which make up your application) and contact you if there are any questions.
- If your application is accepted, please pay the annual certification fee and execute a license agreement.
WHEN IS PAYMENT REQUIRED?
Your company can submit the “PETA-Approved Vegan” annual certification fee at any time during the certification process.
How Much Is the Annual Certification Fee?
The amount is determined by your company’s estimated annual revenue:
Annual Revenue Annual Certification Fee Up to $15,000 $250 $15,001–$100,000 $300 $100,001–$250,000 $400 $250,001–$500,000 $600 $500,001–$999,999 $1,000 $1,000,000–$9,999,999 $2,500 $10,000,000+ $3,000
Companies located in India: Please see the INR annual certification fee structure below.
Annual Revenue (INR) Annual Certification Fee (INR) Up to 10,00,000 3,500 10,00,0001–40,00,000 7,500 40,00,0001–80,00,000 15,000 80,00,0001–1,50,00,000 23,000 1,50,00,0001–2,30,00,000 30,000 2,30,00,0001–3,80,00,000 45,000 3,80,00,0001–7,60,00,000 76,000 7,60,00,0001–76,00,00,000 190,000 76,00,00,001+ 230,000
- IS TESTING OUR PRODUCT TO VERIFY VEGAN STATUS REQUIRED?
HOW LONG DOES THE APPLICATION PROCESS TAKE?
This varies, but it could be completed within a couple of days if the company has submitted all required materials. The factors affecting turnaround time are the number of suppliers and manufacturers and whether payment is wired.
ARE PROMOTIONS OFFERED?
Promotions are not offered as part of the “PETA-Approved Vegan” certification. However, PETA does offer promotional benefits as part of the PETA Business Friends program. You can find additional details about the PETA Business Friends program as well as instructions on joining here.
DOES PETA OFFER PARTNERSHIP AND COLLABORATION OPPORTUNITIES?
PETA believes in the power of partnerships and collaborations—with global corporations and startup businesses alike—and has a rich history of working with compassionate companies. We’re proud that our corporate partners continue to make sound long-term investments to help animals who are suffering. By working together, companies can help pave the way to a brighter future for animals.
PETA partners with companies in numerous ways, including the following:
- Strategic philanthropy through cash and in-kind contributions
- Employee giving programs
- Events and sponsorships
- Limited-edition collaborations and co-branded products
- Custom in-store promotions
- Proceeds from the sale of a product donated to PETA
- Logo placements
For more information on PETA Business Friends, including how to join, please click here.
HOW DO I GET PLACEMENT WITH AN IMAGE ON THE “PETA-APPROVED VEGAN” WEBSITE?
Companies listed at the top of our “PETA-Approved Vegan” website with an image also support our work as a PETA Business Friend.
WHAT PRODUCTS CAN THE LOGO BE APPLIED TO?
Here are the types of items the logo can be used on:
- Clothing and fashion items
- Companion animal accessories
- Home furnishings
- Sporting goods
Note: If your company is seeking certification for cosmetics, personal-care products, or household cleaning products, please apply to PETA’s Global Beauty Without Bunnies program instead.
WHERE CAN THE LOGO BE APPLIED?
Here are places where authorized companies can use the logo:
- On products
- On marketing materials and signage
- On product labels, hangtags, and packaging
- In brochures and other printed materials
- On webpages where vegan items are listed
- On social media channels
- On trade show displays
- In news releases
- In commercials and promotional videos
Authorized companies have a lot of autonomy in deciding how to use the logo—but it can be used to promote only vegan items, of course.
ARE CERTIFICATES OFFERED?
Once a company is certified, we will provide a certificate upon request.
CAN OUR RETAILERS USE THE LOGO FOR OUR PRODUCTS?
Yes, retailers may use the logo to highlight your company’s “PETA-Approved Vegan” products. It can be used on their website or in promotional materials (but, of course, solely for your company and its vegan products).
If you’re a supplier, manufacturer, or distributer of raw materials or you’re selling a private label to a customer, the logo is nontransferable.
- Which Company Conducts Fabric Tests?
Frequently Asked Questions Relating to Supplier(s) and Manufacturer(s)
Will Our Supplier and/or Manufacturer Information Be Shared?
PETA doesn’t share application information publicly. The information is kept confidential and used solely to determine whether a product is made using vegan materials as part of the application process. The only information shared is your company name and company website here upon certification.
IS A STATEMENT OF ASSURANCE (SOA) NEEDED FROM EACH SUPPLIER OR MANUFACTURER?
All suppliers and/or manufacturers of your company’s raw materials that will apply the “PETA-Approved Vegan” logo must provide an SOA.
OUR SUPPLIER/MANUFACTURER IS ALREADY CERTIFIED. DOES IT STILL HAVE TO SUBMIT AN SOA?
Yes, an SOA is required even if the supplier or manufacturer also has a certification.
HOW DOES OUR SUPPLIER OR MANUFACTURER SUBMIT AN SOA?
Your company will gain access to a unique link to its suppliers’ and/or manufacturers’ SOAs once they start the application process.
IS THE “PETA-APPROVED VEGAN” LOGO TRANSFERRABLE FROM A MANUFACTURER, SUPPLIER, OR DISTRIBUTER?
No, the “PETA-Approved Vegan” logo is nontransferable, meaning that a company must complete the certification process for use of the logo.
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