More than 1,000 companies worldwide—including H&M, SKECHERS, and Dr. Martens—are already using it to highlight their vegan clothing, accessories, or home decor items.
A survey on textiles and sustainability that sampled over 11,000 consumers worldwide revealed that people today—particularly millennials and Gen Zers—are very aware of the ways in which the textile industry exploits and kills millions of animals and causes environmental destruction on a devastating scale. They are seeking transparency and want to be able to identify vegan products at a glance while shopping. This logo helps them make socially conscious purchases that align with their values.
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These Items Qualify for the “PETA-Approved Vegan” Logo:
- Clothing
- Fibers/Materials
- Handbags
- Home Furnishings
- Jewelry
- Footwear
- Wallets
Note: If your company is seeking certification for cosmetics, personal-care products, or household-cleaning products, please apply to PETA’s Global Beauty Without Bunnies program instead.
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Companies Have a Lot of Flexibility in Applying the Logo:
- It can be used on any vegan product (for example, a pair of shoes), even if the item is part of a collection that also includes nonvegan products.
- It can be used for a vegan collection.
- It can be used to certify an entire brand.
Use of the logo is flexible but not transferable. It can only be used by the authorized company, not a third party.
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Authorized Companies Can Use the Logo in the Following Places:
- On products
- On marketing materials and signage
- On product labels, hangtags, and packaging
- In brochures and other printed materials
- On webpages where vegan items are listed
- On social media channels
- On trade show displays
- In news releases
- In commercials and promotional videos
Authorized companies have a lot of autonomy in deciding how to use the logo—but it can be used to promote only vegan items, of course.